BirkenSOCKS

Embrace your weird ... socks!

Socks & sandals have been erroneously viewed as fashion suicide ... but who cares what people think?

Wear your socks the way you want to, and “Embrace your weird” with BirkenSOCKS: a new campaign from sandal giant Birkenstock®. 

Outdoor and online rebranding campaign including posters, billboards, and animations with original illustrations.

Collaboration with Hannah Schaffer.

Scrub Daddy®

“No … I am your Scrub Daddy®.”

COMING SOON, TO A KITCHEN SINK NEAR YOU …

Everyone loves movies, especially these classics: starring Scrub Daddy® and Scrub Mommy®! 

This poster series, along with some teaser trailers, are sure to get you into a dish-washing mood!

Poster series parodying fan-favorite movies, with accompanying animated TV ad spots.

Collaboration with Vergil Perry.

Brief given by Courtney Polidoro.

Love, Vintage®

Who says kids complete the family?

Cult favorite seltzer brand Vintage® needed new content experiences and online presence to attract a younger audience.

The direction?  Cheesy department store inspired family portraits, replacing the ‘kids’ with a bottle of Vintage® seltzer.

Campaign includes family portrait photoshoot, posters, and microsite landing page.

Collaboration with Sabrina Siles.

Brief given by Owen Di Renz, Droga5.

Soup for Souls

Rock N’ Roll N’ Soup!

With the blend of punk rock and a homey, cottagecore aesthetic, Soup for Souls was born- and we stepped in to give it a clear brand image.

This club is for grungy, spunky people who have started to enjoy the finer things in life- like soup.

Illustrations, graphics, flyers, merch, typefaces, & interactive face filters.

Collaboration with Sarah DelPercio.

Brief given by Larry Pipitone & Joey Ellis, GrandArmy.

Reebok® x Sony: SH03

Dance your SH03s off!

The combination of ‘80s style with vintage Reebok® kicks brings the world’s first dancing shoe.

Plug in those headphones to your Walkman and slip on your Reebok® SH03 sneakers and dance away!

Logo, advertisements inspired by vintage Reebok® ads, illustrations & cassette-tape packaging concepts, reskinned Reebok® sneakers.

Collaboration with Abby Newton.

Brief given by Simon Sworn, Wunderman/Thompson London.