Ford Bronco: Sasquatch
Agency: Wieden + Kennedy
CW: Nina Stitt
ACD: Laura Bailey, Jen Hubbard
CD: Alex McClelland, Jake Thompson
Built a custom Ford Bronco: Sasquatch decked out with Bigfoot-hunting equipment to give away on social channels, supported with out-of-home placements and custom merch. Featured in: Adweek, Hypebeast, Motor Trend, Car and Driver, Newsweek, Muse by Clio, Little Black Book
Launch Film
Out-Of-Home
Merch
Ford Bronco: Doors Off December
Agency: Wieden + Kennedy
CW: Nina Stitt
CD: Alex McClelland, Jake Thompson
Tasked with generating “talkworthy” buzz about Ford Bronco in Canada, we devoted the entire month of December for fearless Canadian Bronco owners to ‘weather the cold’ and take their doors off all month. #DoorsOffDecember Featured in: DesignRush, Little Black Book
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Scrub Daddy®!
Targeted at nostalgia for popular films and cult classics, this multi-platform campaign for Scrub Daddy® sponges parodies fan-favorite flicks to attract loyal movie lovers to their product.
Art direction, copywriting, illustration, animationCollaboration with Vergil Perry.
BIRKENSOCKS®
Sandal giant BIRKENSTOCK® offers great sandals, but lacks socks to go with them. This online and in-store campaign launches their first ever line of unique, wacky and personalized socks.
Art direction, copywriting, illustration, animations
Collaboration with Hannah Schaffer.
Chamonix 24/7 Priest
Known as one of the most dangerous mountains in the world with multiple casualties at 100 per year, Chamonix slopes want to attract daredevil skiers and snowboarders with the thought “I might die here...”
How? With priests on call, 24/7. Just in case.
Art direction, copywritingCollaboration with Vergil Perry & Kayla Plunkett.
